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Recruitment marketing

Digital and creative solutions

Primat’s in-house marketing team offer effective digital and creative solutions to address our clients’ workforce challenges. Our experts support clients with their strategic recruitment efforts and in delivering specific campaign requirements.

Core benefits realised by our clients:

  • Reduce advertising costs and capture high return on your investment
  • Showcase your brand to relevant top talent
  • Maximise engagement along the recruitment journey

Reduce advertising costs and capture high return on your investment

Media is the largest marketing expenditure in the UK, with ad spend rising to a record-high £5.8bn in 2016. Many businesses are unsure on the true return on investment from their spend, making efficient media buying an ongoing challenge.

Our team aims to save your business time and money by negotiating advertising contracts on your behalf. Through our extensive global network of leading recruitment advertising suppliers, – which has been developed over many years – our team can add real value when negotiating your media contracts.

We adopt a data-led approach to media buying by working closely with you to understand the return on investment from your previous advertising contracts. Our team ensures that tracking mechanisms are developed and tested, helping you understand how your marketing investments perform.

Showcase your brand to relevant top talent

In a recent survey, 71% of recruiters ranked talent shortage as their biggest challenge in 2017. Our in-house team of experts specialise in developing your employer brand to position the right message with the right people. We have a strong track record in generating candidates for both niche and high volume talent requirements through our bespoke marketing campaigns.

Through social media, digital and communications strategies, our team manage the process for our clients as much as is required, providing comprehensive solutions to your recruitment challenges.

Maximise engagement along the recruitment journey

Research shows that a job application is the first exposure to your brand for nearly half of all applicants. By mapping your candidate’s journey – from initial awareness to employment – we develop a deep understanding of their interaction with your business. Through our comprehensive research, we make high-value recommendations to enhance the quality and consistency of the candidate experience and position your business as a best-in-class employer.

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