Almost everyone has a social media account of some sort and almost everyone has actively searched for a job at some point in their adult life. Did you know that 92% of companies use social media for recruiting?
So why is it that only 48% of job seekers actively use social media as a tool in their job search?
We hear a lot of negativity about social media when it comes to jobs. In any situation, it helps to be mindful on who might be looking at your page and how you feel about what they can see about you.
However, with just under half of job seekers using social media to get a job, that’s 52% of people missing out on potential opportunities because they haven’t logged onto LinkedIn. Recruiters use the likes of LinkedIn every day as a key tool in their candidate search, so why don’t you?
Waiting for someone to read your CV on a job board is a long process. Why don’t you double up your chances and take advantage over the 52% who are waiting by bringing the recruiter direct to your profile? Read our blog below for top tips on how you can make social media work for your job hunt.
Link yourself IN
With 2 million users across the world, LinkedIn is a platform built primarily for professional use; to grow business, get professionals networking and (most importantly), to help people get jobs.
Recruiters and companies alike use LinkedIn every day to promote vacancies or upcoming projects and have recruiters actively searching for the skills they need. If you don’t already have a LinkedIn account, get one!
Create your personal brand
How do you want to be perceived by your professional network? This is the first thing people will see on your profile, so you should use this as an opportunity to show off what you bring to the table. Got offshore experience and you want to work in the oil & gas industry? Add it to your bio!
Some things to ensure are on your profile (as a minimum) include:
Profile picture –Put a face to the profile with a semi-professional head and shoulders image. Tip! While you might have a great picture of you on a night out, make sure to crop out the beer bottle in your hand.
Bio –Include a brief, professional summary about who you are and what drives you. Passionate about maintaining relationships, or have a lot of experience in contract and procedures? Tell your reader in 2 – 3, concise paragraphs.
History -The most viewed sections of your profile will be the ‘Experience’ and ‘Education’ sections. This is your chance to add all relevant past roles and education you’ve had and to talk about what you did. Use it as your opportunity to give a taster as to why an employer should consider you.Tip!Don’t copy this straight from your CV in case you need to send your CV to a recruiter who messages you about a job.
Add your contacts
LinkedIn is a social networking site, so the purpose is to network. Don’t be afraid to add people you know and people you don’t, provided they are in the same industry, company or disciple that you want to be connected with. You can also follow company pages where you will see any posts they make, which might include information on your next job. If you don’t know the person, it might be a good idea to ‘add a note’ on your invite, introducing yourself.
LinkedIn allows users to visit their pages and search for jobs that have been posted to the site. You can also stay ahead of the curve by setting up job alerts to email you when a job you’re searching for has been posted. You could start off by following Primat and our parent company, Worley.
Share with your network
The best way to get your name ‘out there’ will be to start talking to your network. If you’re not sure what to talk about, start by sharing articles to relevant industry news – this can let your network know what you’re interested in. Like other social networking sites, you can also like, comment and share others’ posts. You can also dare to be original and share your own blog or views on something. Even posting to simply say you’re available for work will open yourself up to opportunities that you might not have had without it.
Tips for posting:
Always post with an image or video-Images take up more room on a screen, are bright and are therefore much more likely to grab someone’s attention over a post with just text.
Remember your end goal –Don’t know the line for content, images, posts? If you’d be too embarrassed to have it on the front page of a newspaper, don’t share it online.